Digital Billboard Advertising in Seattle, WA

An Immediate & Flexible Advertising Medium

Digital outdoor advertising offers innovative ways to amplify consumer interactions through improved service and convenience. With their flexibility and immediacy, digital billboards can help advertisers deliver highly relevant & personalized customer messages, to the audiences they wish to target.

Digital billboard ads can be updated in real time responding to consumer needs and more. They drive consumers to websites, and can facilitate social media engagement, information and updates. Electronic billboards can feature:

  1. Live scores and sports updates
  2. Live news
  3. Time and date
  4. Temperature and live weather
  5. Countdowns
  6. Twitter feeds
  7. Short term offers
  8. Staff or customer photos!

Digital OOH can be updated quickly and precisely target desired audiences – faster than broadcast and print media. Copy changes can be changed as frequently as necessary, automatically or on the fly, with no additional charges for production or installation! Interested in seeing what these displays can do for your brand? Let’s chat about it

Take Advantage of All the Benefits Digital Billboards Offer Advertisers

Digital billboard advertising allows for:

  1. Hard-to-ignore color brilliancy
  2. Multiple messages capability
  3. Easy to change copy
  4. Savings on install and production costs
  5. Live, real-time connection via web feeds

A Nielsen study also recently reported:

  • 63% say digital advertisements capture their attention
  • 42% think digital displays create an image of quality
  • 36% take some action based on seeing digital signage

What Are Digital Billboards?

Digital billboards, also called Electronic or LED billboards, are large billboard (bulletin) displays that change content electronically through an internet connection. A digital billboard display occupies the entire surface of a sign display (we have 300 square foot, 672 square foot and 1200 square foot displays), the advertisements are static (not animated), and change instantaneously every 8 seconds, similar to a slide show. With these large Digital Out-Of-Home (DOOH) billboards, we deliver large and/or concentrated demographic audiences to your brand, business, promotion, event, or cause. 

Electronic LED Billboards vs. Traditional Static Billboards

A traditional static billboard, or bulletin, serves one advertiser for a specific time period, posted on banner material physically by an installer. Copy can only be changed by sending an install crew up onto the sign to install an advertisement. Digital LED Electronic billboards have the ability to scroll through several advertisers, change copy instantaneously, and rotate through multiple designs.

Digital Billboard Advertising Provides Massive Exposure For Brands in Seattle

Our electronic billboards are seen by cars, transit riders, and pedestrians on major roads and highways throughout Seattle. Pacific Outdoor Advertising operates 14 digital OOH (out-of-home) billboards located on major highways including I-5 in Tacoma, as well as Hwy 527 in Snohomish county, Lynwood and Miller Creek areas. Our Digital Billboard Network, consisting of 14 electronic displays in the Seattle/Tacoma metro area, produces over 1.4 million impressions weekly. 

Our huge 20×60 I-5 outdoor LED billboards are visible to north and southbound traffic just a few miles north of the Tacoma Port and Fife exit and the Emerald Casino in one of the most congested spots on I-5. This allows for enormous daily impressions and long unobstructed viewing time. We also have exclusive digital billboard coverage on Canyon Rd in the suburbs directly south of Tacoma proper. In north Seattle, we operate displays in the affluent Snohomish County with Electronic LED billboards in the Mill Creek, Canyon Park, Alderwood Mall, and Lynnwood neighborhoods.

Here’s How Our Electronic Billboard Campaigns in Seattle Work: 

When we book your campaign with you, we will guarantee a certain number of average daily spots (1,200 spots per display is standard). A standard full-spot campaign on a LED billboard display will be seen by the traveling public for 8 seconds approximately every minute (specifically every 64 seconds) all day and all night, with a minimum of 1,200 spots in a 24 hour period. If someone purchases a half-spot, their ad will be displayed every 128 seconds (approx. every 2 minutes) totaling 600 8-second spots daily.

Scheduling Your Advertisement

Once we have a final design, we schedule the advertiser into one or multiple digital displays remotely using a secure wireless connection. Our typical schedule runs 8 different messages on a 64 second loop, which repeats for 24 hours. Most advertisers buy schedules that allow for 1 of the 8 8-second “spots” in the 64 second loop, but some elect to buy more or less spots based on availability and budget. We do not day-part or sell specific hour or minute segments in a 24 hour period, all advertisers are put into the loop based on how many spots they have purchased and receive an equal amount of time as the advertisers in the schedule as well.

Booking Your Campaign

Digital billboard marketing campaigns usually are booked on a 4-week basis and our average contract length is 6 months. Many of our advertisers have taken advantage of our annual campaigns where they can easily make copy changes to coincide with seasons, promotions, or new offerings during the course of a year. We also offer some Digital OOH campaigns that run as short as 1 week or even a few days, but most are greater than 8 weeks. Rates are quoted on an individual basis and vary based on which displays are scheduled, quantity of locations or spots booked, time of year, what our current occupancy is, and the length of the contract. Contact us and we will provide you a quote based on your needs and requests.

Need More Reasons to Advertise with our Digital Displays?

Nielsen found 75 percent of travelers have noticed a digital billboard ad in the past month and 60 percent have noticed one in the past week. Of the travelers who noticed a digital billboard in the past month, 55 percent were highly engaged with the ad message.

Ready to Increase Your Brand Exposure in Seattle? 

Our in-house creative team can assist in your design needs as well as work with you to arrange for RSS feeds or any dynamic content your digital message has or could have. Our Network Control department schedules everything for you with reporting and live camera photos available to suit your proof-of-performance needs.

Want to get started? Please contact us and one of our experienced sales professionals will consult with you to create the digital billboard advertising campaign that best fits your budget and goals.

Don’t Just Take Our Word For It

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Pacific Outdoor Advertising is a top notch company in all facets of the business. The team demonstrates a strong collaborative and innovative spirit by using forward-thinking strategies. It’s clear that Pacific Outdoor prides themselves for being detail-oriented, organized and always open to constructive feedback, making our business relationship effortless. It is a true pleasure to work with such a talented and trusted team.
Jennifer Varallo
Beach Body on Demand
In the ten years we’ve worked with them they’ve provided phenomenal customer service, responsiveness to requests and come up with some great ideas. They make the process of changing our campaigns easy. They have a tight team who work closely together and with the clients. We look forward to working with them for many years to come.
Liz Acosta
The Emery Group
The professionals at Pacific Outdoor have played a critical role in implementing various Outdoor strategies. They presented us a turnkey experience that delivers the results we expect for our clients. They managed the entire process from creative and production, inventory recommendations, installation and proof of performance. Pacific Outdoor has also demonstrated a true partnership in working with us during these challenging times.
Tim Graham
Alpine Marketing
Our Pacific Outdoor salesperson provides outstanding customer service and support while making us feel like a priority. Pacific Outdoor makes the process so easy and is willing to work with us on budget and timeframes for our campaigns.
Colleen Drennen
Dr. Martens AirWair USA
I've worked with Pacific Outdoor for nearly a decade using outdoor media to create leadership positions for our client's brands. I've always felt they understood what we're trying to achieve, bringing expertise and creative solutions to help us succeed. Good people all around.
Curtis Costner
Sands Costner
Pacific Outdoor took the time to understand our clients changing needs and strategies as people's daily lives began to shift. They helped us to manage the entire process from production, inventory recommendations, installation and proof of performance. Our Pacific Outdoor salesperson was quick to respond and always accessible. Our program was seamless and our campaign generated results. Pacific Outdoor demonstrated a true partnership in working with us during these challenging times.
Andrea Mitchell
BPN Inc.
Pacific Outdoor demonstrated a true partnership in working with us during these challenging times. You guys were great in offering us the bonus locations and have always been very supportive of staying within my budget.
Angelika Neumann
Neumann Media
Pacific Outdoor takes the time to understand our needs and goes above and beyond to execute an excellent outdoor advertising campaign. They constantly put their best foot forward accommodating and quickly addressing all last minute requests and changes. During these unforeseen/challenging times, Pacific was a true partner, offering clients creative solutions and making whole on commitments.
Glynnis Reilly
Horizon NY
Pacific Outdoor put a cost effective and highly visible campaign together for me that brought immediate customer and employee feedback, everyone mentioned the billboards!
Laura Szczes
Double Z Media
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